Goal: Maximize the political impact of passionate progressives; in 2007-08 fundraisers using ActBlue will raise $100 million.

Leadership

Organization’s Objective

ActBlue is channeling the passion of progressives everywhere into a potent political force by turning supporters into fundraisers.

There is enormous untapped political power available to each progressive who is willing to seize it. For their friends, family, and colleagues, as a trusted contact they are *the* most effective advocate for the progressive cause -- far more so than any TV ad or direct mail campaign. We seek to transform that potential into a reality.

In our view, progressives should be able to advocate and fundraise for the candidates and causes they support -- not struggle with technological or legal complications. Previously, only the most well-funded and technologically-savvy groups have had access to top-notch online fundraising tools.

By putting these top-notch tools in the hands of each progressive, we give that progressive the ability to impact the outcome of elections -- and to hold those elected accountable.